Balmoral Dental Designs is the only dental laboratory from Winnipeg to Toronto. With a well established clientele and new owners, Balmoral Dental Designs decided it was time for a complete rebranding to coincide with their new management and technology.
The chosen brand colour is blue and purple – a gentle and calming colours which is an excellent choice for a dental practice – a place most people would not choose to visit. Additionally blue suggests reliability and trust and purple suggests wisdom, creativity and peace.
The brand colour and logo were used on the website, uniforms, business cards and signage within the office to build a cohesive and consistent brand identity, and to allow this well established dental practice to show itself in the best possible light and attract new clients to its dentist’s chair.